Jarritos distributor Novamex partnered with Anheuser-Busch to bring to life Cantaritos by Jarritos: A hard soda version of the beloved Jarritos soda. 

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The ask consisted of keeping the familiar branding of Jarritos but digging deep creatively into the heritage behind "Cantaritos" and colorful explorations to bring this new RTD to life.

 

How can this brand lean into Jarritos branding but also establish an identity for itself among alcohol competitors?

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The Cantaritos brand has sparked consumer interest across media outlets, including going viral on Tik Tok.

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Role: Designer + Exploring Concepts for Packaging Design (Variety Pack, 12 oz. Bottles, and 24 oz. Cans) 

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